What is beacon?
Beacons are a low-cost piece of hardware – small enough to attach to a wall or countertop- that utilize battery-friendly Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors.
More about it?
Bluetooth beacons are transmitters that use BLE (Bluetooth Low Energy) 4.0 to broadcast signals that can be heard by compatible or smart devices. These transmitters can be powered by batteries or a fixed power source such as a USB adapter. When a smart device is in a beacon’s proximity, the beacon will automatically recognize it and will be able to interact with that device.
The devices that listen are all iPhone newer than the iPhone 4s and devices that support Android 4.3 or newer such as a Samsung Galaxy S4. If your device is receiving a signal and it knows what to do with it, it will notify on the device screen about it with a message such as, here is something that might interest you such as a coupon or a special offer.
HOW IBEACON WORKS
iBeacon transmitters use Bluetooth 4.0 technology, which can send specific information to nearby devices based on location
Business can set up multiple Bluetooth Beacons within and around their store to broadcast its signal
Beacons can pinpoint if customers are in range of its signal and their app/Passbook pass determines what to do when they inside that range
For Mall Operators
(General smart Beacons)
Place beacons at all mall entry points and notify mall visitors about new offers, latest movies, all things are offered at the mall. Make your offers accessible to general audience. Deploy and make use of beacons across apps and make local offers searchable.
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From anywhere, guide your customers and provide them with the most relevant information.
Because every customer is unique, adapt your communication based on his behavior, localization and buying habits.